Hang Out Experience & Creating Memories
What is a Maggi Hotspot or Nescafé Corner ?
Touch Point – It is a Kiosk Model which could be a 10×10 FT or 12×10 FT free standing structure, exclusive stall or specially made unit in a given dedicated space, which enables cooking and serving of delicious Maggi recipes in various varieties to the consumer, along with Maggi we could also serve other items from the Nestlé Stable like the Hot and Cold beverages, Chocolates & other Ready to Eat products and Nestlé Approved Products (select Bakery range).
Price points of the cooked Maggi would essentially range from INR 45 to 100, based on the Variety. Beverages would range from INR 25 to 80 (GST additional). All the Maggi & other recipes would be pre-approved by Nestlé. Recipes on both Food & Beverage would be developed based on the National and Regional Needs. Bakery products would be sourced from approved Vendors from time to time to suit the location to delight the customers. Ability to serve products and hooking taste is Key!
Focused Channels: Education, B&I, Health Care
Why a Nestlé Kiosk ?
- Convenient & Quick
- Affordable Price Points – Driving Value for the Money Spent
- Hunger Solutions – Right range of Food & Beverage
- Hang Out Experience – Rejuvenated Mind to Enable Focus
- Swift adaptation to Consumer Needs
- Managed by Nestlé approved Partners
- Step Up Hygiene & Experience
- Branded Experience to Suit the Channel Needs
More importantly creating those SWEET memories in the minds of the students being able to reconnect back to their College / University liVES!
Suggested Menu Plan:
- Nestlé and Nestlé Approved Products
- Nestlé –
- Recipe based Maggi Noodles, Pasta
- Hot & Cold Beverages – Variations in Coffee & Tea
- Chocolates, RTD – Tetra/CAN, Latte Cup
- Combo Merchandise (From time to time)
- Nestlé Approved
- Complementing products like Bakery from approved Suppliers
- This is essentially to meet the consumption needs at various occasions in a day
Right variety to create that hooking taste, regular combos, quality & hygiene, calendared interventions are key to any sustainable engagement!
Operated by Nestlé Partners
- We would operate only with Franchises who are Passionate for Food, Retail Oriented, Build Retail, Strong Operations, Financially Sound and people with Positive Outlook who can build strong relations with partners across the Channel, Customer Centric who follow the company policies and principles at all times.
- Willing to expand in the allocated Geography, with focus on creating experiences, maintaining high standards of Hygiene and Quality, Timely Checks and strictly comply to the law of the land at all points of time.
- Nestlé would operate in select channels with focus on select Education, B&I, Health Care (Tri Party Agreement – will be in place)
- All locations will be properly vetted before going ahead with the proposal – looking at the consumer needs, right amount of sales being generated from the location, looking a real partnership
- Kiosk being set in a location should be operational for a minimum period of 5 years and extended for another 3 + 3 years. All the cost associated with building and maintaining the Kiosk will be borne by the franchise by approved Vendors (all major renovations would be done once in 3 years by the franchise to keep to the pace of the consumer needs).
- Once the franchise is on board, proper documentation will be done to facilitate the business needs from time to time
- Out of the 2 people employed in each Kiosk we encourage that at least 1 person is employed from differently abled sect.
- We would seek a right location to allocated to us so that we build to create memories in visitors’ minds
